Real-Time Public Feedback on COVID-19 Providing Critical Intel to Governments

(New York) March 12, 2020— With a deep understanding of the critical importance of actionable data during a crisis, community data experts at Elucd are providing real-time national feedback on the COVID-19 pandemic for free to governments, health officials and the public. The company is working with several local governments to provide more extensive feedback on a neighborhood-specific level to provide real-time intelligence to first responder agencies. This information is helping local officials to better understand what the public knows, what they need and where to focus critical resources as they respond to this on-going crisis.

This data is collected using Elucd’s Blockwise platform, which deploys digitally based surveys to a statistically representative sample of the U.S. population.

Specifically, Elucd is asking members of the public age 18 and older, questions such as:

  • Have you recently decided to make a significant change in your behavior or routines due to a change in the coronavirus situation (including changes to work, school, commuting, participating in large gatherings or otherwise)?
  • Which of the following would be most likely to cause you to make significant changes in your behavior or routines?

Day 1 Findings

Exposure

  • Most people— more than 75%, still do not know anyone that has been exposed.
  • Only three percent of individuals have tested positive themselves or know someone that has.

Routine Changes

  • Only eight percent of individuals said they have switched to working or going to class online.
  • More than 60% of individuals are avoiding large events.
  • Nearly 15% of individuals are avoiding leisure travel, which may increase rapidly due to the newly announced European travel ban.

Influencing Behavior

  • Public health officials have the highest credibility, with nearly 50% of individuals saying that they would be most likely to change their behavior to follow advice from a public health official.
  • Only about ten percent of individuals said they would change behavior based on recommendations from a local elected official, so it’s clear individuals are relying on medical personnel to guide them.
  • Five percent said a recommendation from a faith leader is most likely to cause them to change their behavior or routine. 

More about Elucd’s Methodology

Elucd’s Blockwise is currently deployed by more than a dozen city governments nationwide and overseas.  Some local governments are using ongoing Elucd polling ads as an additional touchpoint to remind residents of CDC Steps to Prevent Illness. This real-time data, at scale, can be tailored for governments and health officials to assist in identifying persons with signals for COVID-19. The firm regularly conducts public interest polling on issues regarding community sentiment along with special polling on issues of the day such as infrastructure resilience and political elections. The technology engages individuals through geo-targeted digital advertisements on the social media platforms, apps and websites they use and visit every day.

Elucd delivers surveys via geo-targeted online digital ads. Based on U.S. Census data, the sample is weighted to reflect the demographic and socioeconomic characteristics of the population being surveyed. Elucd surveyed 440 U.S. residents, aged 18 and older, on March 11, 2020. The margin of error on the full sample is +/- 4.67%.

For more information regarding real-time sentiment tracking on COVID-19 please visit https://elucd.com/covid19/usa-coronavirus-preparedness or contact media@elucd.com

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